We produced several videos as part of a series for Pionex, which is a crypto trading bot that can trade crypto automatically in the cloud. The goal of the videos was both explain the various products the business offers while simultaneously selling the products. Like many of the explainer videos we produce bright colors and fun music were used to liven up the facts presented. While it is important to make sure the user understands how to use a product and the value of the product, we want the viewer to receive the whole message and watch the video entirely. By presenting the video energetically and engagingly we achieve both goals.