EXPLAINER VIDEOS SIMPLIFY THE COMPLEX
We specialize in producing engaging Explainer Videos that convert leads into paying customers by explaining your service or product.
An explainer video is a concise and engaging way to educate individuals on products and services in a simple and understandable way. Explainer videos use, in most cases, a combination of visuals, animation, narration, and sometimes music to effectively communicate a message.
What does an Explainer Video look like?
There are many different types of explainer videos. Animated Explainer Videos, Live Action Explainer Videos, Screen Capture Videos, Motion Graphics Videos, Interactive Explainer Videos, Typography or Kinetic Typography Videos.
While each of these videos can add value and help explain products and services, each explain the information in a different way. Let’s look at an example of an explainer video we produced for MalpracticeOne. In this case the video is a Live Action Explainer Video using comedy to explain the product.
Take a look at this Live Action Explainer Video.
MalpracticeOne is an application that helps dental practices find dental insurance. The video describes how the application works using two dental students and a crazy professor. The comedy comes in a very anxious student, with the explaining handled by a calm and collected student with her insurance needs handled through her app. Click the image below to watch the video.
In the next video we used a “facts-first” approach to explain the application.
The goal was to show the application and present information.
Make it stand out. We used contrast of color and light with gradients on the background to add texture and fluidity.
Whatever it is, the way you tell your story online can make all the difference.
We designed the look and feel to be simple and inviting to soften the topic.
Whatever it is, the way you tell your story online can make all the difference.
This variation of an explainer video takes a straightforward approach to displaying the information.
Individuals cannot see the value in a product or service if they don’t understand what it is.
While we kept the music fun and the voiceover friendly, the information is presented point by point. We used bold and large font to highlight topics of interest and value.
Explain the value of your business.
Tell potential buyers why they should work with you and your business in your explainer video.
This Explainer Video for Pionex outlines for an AI trading bot. While the topic is quite complex, we worked to simplify and shorten the material to quickly explain the software.
Explainers are typically a minute or two in length.
But that doesn’t mean you can’t have short-form videos that explain and sell your product simultaneously. Look at this short-form explainer video for BETMGM, an app by MGM that allows online games and entertainment.
This Live Action explainer video shows you how to use Momento Printer.
The Momento Printer allows photographers to sell photos instantly onsite at events like concerts, weddings, and family gatherings. This video explains the value in the product and why it can help event photographers offer better services and make more money. The app even allows individuals to order merchandise like mugs and shirts with the picture from the event printed on the merchandise.
Click below to watch the Momento Printer Explainer Video.
This explainer video for Aerospace Testing & Pyrometry explains their groundbreaking software.
Considering your audience when creating an explainer video is vital to keep the video effective. Aerospace Testing & Pyrometry needed to explain a product for two very complex industries, aerospace and pyrometry. Though the topics may be complex, the basic principles of a quality explainer video help guide the viewer through the topic using video. Take a look at the explainer video Shades Studios produced for Aerospace Testing & Pyrometry below.
Take a look at this explainer video we produced for a Fortune 500 client.
Pitney Bowes needed a video quickly to explain their new product for a B2B social campaign. We produced this explainer to help Pitney Bowes transition into technology with their new service BOXpoll.
Investing in an explainer video can help you effectively communicate your message, increase engagement, drive conversions, and ultimately grow your business.
Once you've decided on the type of Explainer Video that best fits your needs, we can move forward with crafting a compelling script, designing captivating visuals, and bringing your message to life. Let's discuss your goals and requirements in more detail to create an explainer video that resonates with your unique audience and achieves your objectives.