Medical & Biotech Videos
The Future of Healthcare is Visual
We specialize in producing videos for the medical and biotech industries.
The medical field greatly benefits from video. Let’s explore some of the uses and applications of video in the medical and biotech industry.
Medical consulting agencies like Axiom Healthcare Strategies use videos like company profiles to stay ahead of the competition and present themselves as industry leaders. We present Axiom Healthcare Strategies in this video as a team united and all the stronger for it. They are a think tank with new and innovative ideas that help their clients in the field of oncology.
Let’s watch the video produced for Axiom Healthcare Strategies to see how company profiles help businesses and organizations in the medical and biotech industries succeed.
Our medical and biotech videos help small businesses succeed and grow.
In this medical video for Invictus Pharmacy, we include testimonials to outline the impact the pharmacy has made on their patient’s lives using their unique system of filling prescriptions.
Medical videos are often highly vertical and tailored for a specific audience.
As one example, we’ve helped brands like MalpracticeOne promote their app for dental malpractice in the field of dentistry.
Shades Studios took a unique approach to promoting MalpracticeOne by inviting comedy into the medical and biotech industry, a genre not typically used for medical videos. We felt that the heavy topic of dental malpractice could benefit from a softer approach. We used a wacky professor and a stressed dental student for comedic relief.
Take a look at the video below and see how we explain and sell the application using comedy.
Speak to the quality of the service your medical business provides.
This video produced for Spectrum Chemical speaks to the quality and compliance services they provide in the manufacturing of chemicals used in medicine and pharmaceutical drugs. The video brings their service to full cycle by showing a patient being helped through their quality checking of chemicals.
Grow your medical practice through the use of testimonials in video.
In this video for Windsor Dermatology, the doctors outline the many services they provide and how they help patients in the process. The patients then drive the video home by speaking about the success they’ve gained from working with Windsor Dermatology.
These emotional testimonials are often incredibly successful in selling services and products because you’re eliciting a positive emotion from a potential patient that they will link to your brand. Emotion is often the deciding factor in purchasing, love of a brand will frequently decide for the customer whether to purchase or not.
Watch this commercial for Windsor Dermatology to see how the patients providing testimonials at the end of the video help sell the service.
Video captures emotions in a way words can’t.
As another example of positive emotions and experiences selling a service, let’s take a look at this video produced for New Concepts for Living. At this assisted living facility, a patient cried tears of joy when talking about how New Concepts for Living has helped improve her life. It is touching moments like this that humanize the work done in the medical industry and can impact purchasing decisions when choosing organizations, businesses, and institutions in the medical field.
Pharmaceutical manufacturers and medical practices often benefit from educational and informational videos.
In this video for Heading Health a drug and its use are outlined. This can help patients feel more relaxed and informed when making decisions about their medicinal treatment.