This travel and tourism commercial was used on social media as part of a campaign that also utilized several TV commercials we produced. Each form of media focuses on selling a specific aspect and value proposition offered by Mercer County to tourists. This specific commercial focuses on selling the parks, sports, and recreational activities available in Mercer County. We also produced commercials promoting restaurants, museums and historical landmarks. By getting highly vertical and precise with each message we were able to deliver a successful video campaign to the client that increased foot traffic for the county.