We produced this profile video for Palmer Square, a public square in the heart of Princeton, New Jersey across from Nassau Street and Princeton University that forms a collection of shops, restaurants, offices and residential spaces. Instead of focusing on one aspect of Palmer Square, we grouped them together for one goal, increasing foot traffic. Because the many establishments present in Palmer Square are owned by the same holding company, by simply getting an individual to visit Palmer Square we help our client profit. We utilized a similar approach that we would take for a travel and tourism commercial due to this fact and delivered a highly successful video campaign for our client.