We produced this commercial for Swiftcolor, a product that offers a diverse line of on-demand digital inkjet oversized credential card and label printers. The SwiftColor family of digital inkjet printers is used by Fortune 500s and many of the largest sporting events, concerts and venues in the world. The interview approach we used here is commonly used for B2B businesses because the video style helps to build trust, a vital factor in doing business in any B2B industry.