Ranking videos are a powerful new video type for being discovered organically on search engines and AI searches.

Let’s learn what this new marketing video type is, how it came to be, and how your business can utilize the video to increase sales and improve bottom line through ranking higher on search engines and AI searches.

Changes to search engines, AI overviews, and the implementation of artificial intelligence into search results have made videos one of the most powerful and effective marketing tools for a business that is looking to rank its webpage higher on search engines and AI-generated responses to search queries.

We created this new video type as a way to help our clients rank organically. While advertising videos and landing pages with paid advertising and PPC is highly effective, ranking videos are another tool that can be used in your unpaid marketing efforts.

Let’s watch an example of a ranking video we produced for a client.

Ranking videos use keywords and key phrases to make the videos discoverable

Ranking videos are designed to be helpful

The best response to this is provided by Google. The search engine is seeking to promote sites that are “helpful”.

Google has provided the following on the topic of how being helpful supports ranking.

“Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings, in the top Search results.”

Think about how many times you’ve needed a specific type of media that would be helpful and it wasn’t available to you. Have you purchased made to assemble furniture and been stuck with written instructions when you’re looking for a video to show you how to build it? Maybe you find an article with instructions, but no images are included showing the steps.

Imagine you find a page that has detailed instructions on how to build this furniture with an article, detailed images, and video with audio where a person verbally and visually instructs you on how to build the furniture step by step.

This webpage with multiple forms of media is significantly more helpful because it provides multiple ways to consume the knowledge and combines them together to be of the most assistance.

AI clearly understands the fact that people prefer multiple forms of media and is deeming these pages more “helpful” because, for the simplest reason, webpages are more helpful to consumers when they include multiple forms of media.

There could be an entire book written on the subject defining what AI finds “helpful”, but certainly, including multiple forms of media is deemed helpful by AI and is the most effective approach for ranking purposes.

With ranking videos, a business or individual can rank higher on search engines, drive website traffic, and increase sales. A business can also achieve unique goals by targeting interested prospects with unique needs through keywords and phrases within the video produced similar to how traditional SEO is used on a webpage.

Media SEO as a marketing strategy involves producing and distributing multiple forms of media; words, video, audio, and images. All four types of media are distributed together on web pages and digital platforms online. The process gives AI and search engines the media it requires to rank websites and media higher on responses to search queries on search engines.

Before we discuss why Media SEO is the most powerful form of SEO available, for anyone that doesn’t understand SEO (Search Engine Optimization), this is the process of making your website rank higher on search engines like Google and Bing as one of many examples.

To better understand ranking videos, let’s look at historical SEO and its similarities to ranking videos.

As an example of historical SEO in use, when looking for a “Plumber in Washington DC” a plumbing business implementing SEO would make sure web pages, titles, and body paragraphs, include the phrase “Plumber in Washington DC”.

This would be a “keyword” or “key phrase” meaning they are words or phrases you want your website to rank for on Google and Bing. These are potential customers with an interest in a topic that relates to your product or service.

Historically, SEO was limited to words. Now, with AI implemented into Google, Bing and other search engines, we are witnessing an entirely new playing field with a new set of rules for what determines the rank and placement of your webpages and media.

Media SEO is the evolution of historical SEO and Video SEO which have existed for over two decades.

How was our Media SEO strategy developed?

The process was formed as a response to changes in how search engines and AI searches rank websites on search engines and listings.

We developed ranking videos as a way to help our clients sell their product or service, or meet specific goals like recruiting, training employees or educating customers, and improving bottom-line. Any goal a business may have can benefit from ranking higher or receiving more views from potential customers with interest in their product or service. With changes to Google, Bing, and other search engines due to AI, Media SEO was a direct response. A program that allowed our clients to outrank their competitors in AI search engine results and expand their reach online.

I identified a great need for the overhaul of how SEO is handled and thought of which is archaic by standards for many individuals and businesses which will still take approaches that simply no longer work. A client reminded me of when people hid white text on pages to pad them keywords. Media dictates success for SEO and ranking online with copy that offers value, not just sales pitches and discounts. That’s the reality of this major shift.

I pulled from all of my experience working with Fortune 500 companies, small to large sized businesses, and individuals. My goal was to develop a plan that from a practical standpoint all of my clients could implement from industry leaders to individuals. In terms of cost something that was affordable but would yield long terms results.

Many of my clients were also looking for ways advertise without paid advertising. You don’t need to spend ad money on distributing the media developed from Media SEO. This is a major benefit in that you pay to produce the media once and it can continue to yield results for long periods of time, as long as you choose to keep it available.

The name Media SEO was chosen by Shades Studios owner David Fraunberger as it seemed to best describe the solution. The solution helps businesses outrank competitors using new and historical SEO practices like Video SEO and historical SEO.

When researching to see if any individuals or businesses were using the name Media SEO or forming solutions to outranking competitors using AI, surprisingly, there were very few services dedicated to collectively improving search results for AI and search engines or expanding digital footprint online with the recent updates to search engines.

I turned to Gemini (Google’s Chat AI) and asked it what word defines improving search results for AI and search engines.

The AI responded with the following.

“There isn't a single, universally accepted term for SEO specifically aimed at improving AI-powered search results. However, here are two options you might encounter:

1. Generative Engine Optimization (GEO): This term is a proposed evolution of SEO that takes into account the growing role of AI in search engines. It emphasizes influencing the results generated by AI algorithms, focusing on aspects like user intent and content that resonates with AI analysis.

2. AI SEO: This is a more general term that simply refers to using AI tools and techniques to improve traditional SEO practices. This could involve using AI for tasks like keyword research, content optimization, and competitor analysis.

Both terms acknowledge the growing influence of AI in search and the need to adapt SEO strategies accordingly.”

The reality is that there is no accepted term because these strategies are new. With no accepted name for the process of ranking with AI, we named the process Media SEO. The name fit the process we created for ranking higher with AI through producing and distributing multiple forms of media together.

We also wanted to build a program that works with search engines and digital platforms as they are now, because we have clients with immediate needs to rank higher and increase sales. Media SEO works with search engines and AI as they stand now, while also future proofing your business for what we can expect to be an even more media friendly policies from search engines and digital platforms based on trends of the past decade. Media consumption and screen time are at an all-time high and AI is very aware of this.

It was this key information that Media SEO was developed.

Using multiple types of media on webpages, indexes, and online platforms makes them more likely to rank higher with AI and search results. AI and search engines are more likely to display all of the above when they feature more types of media to pull from when displaying the answer to a search query.

It is the media friendly policies and the need for media from AI and search engines to display results to search queries that makes Media SEO so effective for ranking and why we committed to developing a plan for our clients.

Why do AI and search engines prefer more types of media to display when providing answers to search queries?

WHY AI AND SEARCH ENGINES PROMOTE CONTENT THAT IS HELPFUL

The best response to this is provided by Google. The search engine is seeking to promote sites that are “helpful”.

Google has provided the following on the topic of how being helpful supports ranking.

“Google's automated ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not to gain search engine rankings, in the top Search results.”

Think about how many times you’ve needed a specific type of media that would be helpful and it wasn’t available to you. Have you purchased made to assemble furniture and been stuck with written instructions when you’re looking for a video to show you how to build it? Maybe you find an article with instructions, but no images are included showing the steps.

Imagine you find a page that has detailed instructions on how to build this furniture with an article, detailed images, and video with audio where a person verbally and visually instructs you on how to build the furniture step by step.

This webpage with multiple forms of media is significantly more helpful because it provides multiple ways to consume the knowledge and combines them together to be of the most assistance.

AI clearly understands the fact that people prefer multiple forms of media and is deeming these pages more “helpful” because, for the simplest reason, webpages are more helpful to consumers when they include multiple forms of media.

There could be an entire book written on the subject defining what AI finds “helpful”, but certainly, including multiple forms of media is deemed helpful by AI and is the most effective approach for ranking purposes.

PRODUCING MEDIA THAT RANKS HIGHER WITH AI AND SEARCH ENGINES

Let’s take a look at some important notes on how to produce each individual piece of media for Media SEO and ensure that the media is an effective tool for reaching your audience. We’ll break down producing each piece of media for both AI and search engines.

PRODUCING COPY FOR MEDIA SEO

We’ll begin with copy, the original form of SEO which still plays a major role in Media SEO. From here wie

Copy is the first, and a very crucial step in implementing Media SEO.

Copy is the one form of media that plays a role in every form of media that exists within the Media SEO plan. Video originates from copy in the form of a screenplay and includes copy in the dialogue and titles. Audio consists of dialogue from copy. Images include copy in the titles they display as do video thumbnails.

Copy is fundamental to SEO, and Video SEO, both of which are key to Media SEO.

Copy is used both front page for all forms of media with titles, dialogue, body paragraphs, captions, as a few examples, and back page for all forms of media such as meta descriptions, files names, descriptions, keywords and phrases.

We first access topics of media being developed often determined by discovering keywords with high traffic. Keywords are copy, making copy strategy vital to the success of your Media SEO campaign.

Take time and greatly consider your strategy for your copy as it will set the framework for you overall strategy, production and distribution of your media.

At Shades Studios we take a copy first approach to the media we produce. Copy is vital to every phase of Media SEO and to capitalizing on the program. By targeting the right keywords and key phrases first, developing copy that drives traffic and increases sales, while helping consumers, we create media preferred by search engines and AI while driving maximum traffic for keywords that convert.

Search engines, powered by complex algorithms, prioritize copy that's relevant, informative, and user-friendly. AI, mimicking human intelligence, seeks out content that not only answers queries but also engages and persuades. To succeed, your copy needs to cater to both:

Keyword Selection and Optimization is essential to the success of your copy and your Media SEO strategy.

• Integrate relevant keywords naturally throughout your copy, including the title tag, meta description, headings, and body content. However, avoid keyword stuffing, which can penalize your ranking.

• Target keywords that are likely to convert and which have high traffic. Consider the difficulty by analyzing competitors keyword rankings. This is a crucial step in choosing topics for copy which will then have media produced for it. Creating media to support ranking webpages and digital platforms is takes time and money or resources, often all three. It is vital to ensure that the keywords and key phrases meet the outlined criteria.

• Target keywords that are likely to convert and which have high traffic. Consider the difficulty by analyzing competitors keyword rankings. This is a crucial step in choosing topics for copy which will then have media produced for it. Creating media to support ranking webpages and digital platforms is takes time and money or resources, often all three. It is vital to ensure that the keywords and key phrases meet the outlined criteria.

• Content Quality: Search engines favor high-quality content that provides value to the user. Focus on delivering clear, informative writing that addresses the user's search intent.

• Clear Value Proposition: In seconds, visitors need to understand what you offer and why it benefits them. Highlight your unique selling proposition (USP) in a concise and compelling way.

o Benefit-Oriented Language: Focus on the benefits your product or service offers, not just features. Speak to the user's pain points and desires, showcasing how your solution solves their problems.

o Strong Call to Action (CTA): Tell visitors what you want them to do next, whether it's signing up for a free trial, downloading a white paper, or making a purchase. Use clear and actionable language for your CTA button.

As a reminder and to stress the importance of this, keep being helpful in mind over only grabbing attention when writing. Stay true to the topic of the media.

Lastly, when assembling all of the above remember to categorize your copy. Include a title, description and meta description for the video, images, webpages, and online platforms remembering to cater to any restrictions on the platform your distributing the media like word count as an example.

We like to create a folder for each topic of media and name the folder the name of the topic and title used for SEO purposes. The word doc containing the categorized copy goes in this folder, and we’ve built an index to now house and organize additional media that will come next. Which leads us to our next form of media.

PRODUCING IMAGES FOR MEDIA SEO

We’ll now look at effectively utilizing images for Media SEO.

• Image Relevance: Ensure your images directly relate to the content and keywords on your landing page. Focus on using high-quality, relevant images that accurately depict what your product or service offers.

• Descriptive File Names and Alt Text: Don't settle for generic file names like "IMG_0001.jpg." Include relevant keywords in your image file names and alt text descriptions.

• Image Size and Optimization: Large image files can slow down your landing page load time, which can negatively impact SEO. Optimize your images to reduce file size without sacrificing quality.

• High-Quality Visuals: People are drawn to visually appealing content. Invest in high-quality images that are clear, crisp, and professional-looking. Blurry, pixelated, or irrelevant images will disengage visitors and hurt your conversion rates.

• Emotional Connection: Use visuals that evoke emotions and connect with your target audience. Showcase happy customers using your product, highlight the beauty of your service, or create a sense of urgency or excitement.

• Use Keyword Research for Images: Utilize the keyword research for your copy by choosing images that relate to the keyword, include relevant keywords when selecting and naming your images.

• People Images Build Trust: Include images of people interacting with your product or service. This builds trust and helps visitors connect with your brand on a personal level.

• Showcase Benefits, Not Just Features: Don't just display your product – use visuals to demonstrate the benefits it offers. For example, show a happy family using your cleaning product to highlight its effectiveness.

• Simplicity is Key: Avoid cluttered images with too many elements. Keep your visuals clean, concise, and focused on the message you want to convey.

• Colors can evoke emotions and influence user behavior. Choose a color scheme that aligns with your brand and complements your overall landing page design.

• Titles for video thumbnails must be a focus as they are often the first thing a potential customer sees.

Producing quality video for media SEO

Next up, well look at producing video within a quality Media SEO plan.

It is difficult to call any one form of media the best form of media within the Media SEO process. Video, however, must be highlighted for many reasons.

Of all of the forms of media, video is the only one that collectively uses the other forms of media simultaneously. For example, within a video, you will find images, audio, and words within the titles captions and dialogue within one single form of media.

Video now appears on the “all” page of Google as a response to search queries. This means whether you want to see a video or not, perhaps you wanted to read about a topic, you may be shown a video whether or not it was requested. In the past you would have had to go to the “video” tab of Google to receive a video as a response. Video is now pushed to the forefront of search engines and to not utilize it is to lose market share to companies that are utilizing it to rank and convert.

Videos are now being crawled in a similar manner to how words are crawled on webpages. Google, as one example, is utilizing “key moments” which work similarly to “keywords”. Just like keywords help you rank higher, key moments help you rank higher by showing shortened versions of your video in response to a search inquiry.

As an example, let’s say someone is looking to learn about a specific part of a process for growing organic foods, we’ll say planting the seeds. If your company has a video where that specific part of the process is discussed and visually displayed, key moments will crawl your video and show just that specific moment which helps answer the question. This is similar to how certain words and sentences are highlighted when you do a search query. Let’s explore how we can use this to rank higher and increase sales.

Videos that perform best with Media SEO do two things. Firstly, they are helpful in that they give the user information they requested. Second, they have keywords and key phrases related to the topic and your business, to help not only the video rank but your webpage rank as well.

Here are some tips to consider when producing your videos for Media SEO.

o Keyword Optimization: Strategically integrate relevant keywords throughout your video content, including the title, description, and tags. Research long-tail keywords that provide a more specific focus on your target audience's search intent.

o Thumbnails Are Vital Due to AI/Search Engine Changes: Video thumbnails have taken on an even more important role. In many cases a video thumbnail is now the first thing a potential customer will see when being introduced to your business. Thumbnails display Media SEO at its finest. The video thumbnail serves as both a thumbnail for your video, but it can also be served as an image next to your website on Google. This is one of many intuitive changes to how Google and Microsoft are displaying various forms of media and repurposing media to fit the unique needs of a search query.

o Compelling Storytelling: People connect with stories. Craft a narrative that captures attention, holds viewers engaged throughout, and ultimately delivers a clear message or takeaway.

o Call to Action (CTA): Tell viewers what you want them to do next, whether it's visiting your website, subscribing to your channel, or making a purchase. Include a clear and concise CTA at the end of your video, both visually and verbally.

o Leverage Closed Captions and Cards: Closed captions make your video accessible to a wider audience, including those who are deaf or hard of hearing, and can also be indexed by AI for better understanding. Cards allow you to link to relevant content or your website within the video itself, keeping viewers engaged and driving traffic.

Video that uses keywords and relates to topics surrounding your business is best for ranking the video and the webpage higher.

Longer videos offer more keywords and key phrases making them in many cases significantly more valuable then shorter videos for Media SEO. This is a drastic shift from the trend of shorter videos dominating social media, however, short and long form videos both serve different purposes. That’s why our Media SEO program produces sets of videos categized by topic, a longform video for webpages and YouTube and shortform video for social. Just remember, longform videos pack a punch due to the changes made in how media is displayed by AI and search engines. Despite the common discussion of shortform video reigning supreme in the past and even many current discussions, focus is shifting back to longer form videos.

PRODUCING AUDIO FOR MEDIA SEO

Lastly, the simplest step of Media SEO, an audio track of just the dialogue is produced for podcasts or any audio needs, should you not have a podcast or an immediate need for audio which is typical, there are two other reasons to save the dialogue in your video without music or sound effects.

The dialogue can be repurposed and altered in the future for a revised video or part of a longer video.

The second reason, voice search and usage of devices like smartphones may be the cause for an increased need for audio files to display responses to search queries.

By saving the audio file of your dialogue even if you don’t have a podcast you are simply future proofing your business should the platform and need for audio alone ever become greater. It’s a simple and quick final step in the Media SEO process since the audio track can be pulled directly from the already produced video in the video or audio editor.

DISTRIBUTING YOUR MEDIA FOR YOUR MEDIA SEO PLAN

With all forms of media produced and assembled it’s time to distribute the media. There are various ways the media developed from your Media SEO can be distributed.

• Website & Landing Pages: Your website is your digital storefront. Make sure it's informative, user-friendly, and optimized for search engines. Landing pages are targeted web pages designed to capture leads or conversions.

• Content Marketing: This involves creating valuable and informative content, like blog posts, articles, infographics, or videos, to attract and engage your target audience.

• YouTube as the world’s second largest search engine is a key location that Google pulls video in response to searches. Consider also placing your video on other platforms like Vimeo for example.

• Email Marketing: Build an email list and nurture relationships with your subscribers by sending targeted email campaigns including the produced media in an email and/or linking elsewhere such as your webpage.

• Social Media Marketing: Engage with your target audience on social media platforms like Facebook, Instagram, Twitter, etc. Share content, run contests, and participate in conversations.

• Public Relations & Influencer Marketing: Build relationships with journalists and influencers in your industry to generate positive brand awareness and reach a wider audience.

• Pay-Per-Click (PPC) Advertising: Run targeted ads on pages created for search engines (like Google Ads) and social media platforms.

• Display Advertising: Place banner ads on other websites relevant to your target audience.

• Affiliate Marketing: Partner with other businesses to promote their products or services and earn a commission on sales generated through your referrals.

• Mobile Marketing: Reach your audience on their smartphones and tablets through SMS marketing, mobile apps, and responsive website design.

• Indexes like Google Business Listings and Yelp accept media such as video, images, and copy. Build up your ranking on listings using the media.

These are just a few of the many types of platforms you can distribute the media produced through Media SEO. By having all media categorized by topic you can choose the relevant media for the platform and upload the copy, video, images, and audio quickly as needed.

IMPLEMENTING MEDIA SEO INTO YOUR BUSINESS

Now that we understand what Media SEO is and have insight on how to produce each form of media to excel with AI and search engine ranking, let’s talk about the process of Media SEO and how you can implement the program into your business.

The first step in implementing Media SEO is coming up with a goal. Consider what you want to achieve, what is goal of your business. Almost always the goal is increase sales. However, we do have clients with specific needs such as branding, educating customers to limit support time or goals that improve bottom line. When you choose a goal for your Media SEO strategy you can get more vertical with what you achieve and can then select media to support the goal that will most benefit your business.

We come up with a list of keywords and topics to develop media and drive traffic for. We’re searching for words that help the customer find the specific keyword that is likely to lead to a sale.

We bring in an expert and work with you to develop keywords and author written content for the media. In some cases depending on the needs of the client, a business may designate one of its employees as an industry expert to help minimize costs for the Media SEO campaign.

The first role of the expert is to help identify keywords and key phrases that help drive traffic to your site for a topic that will convert the viewer into a customer. These keywords are what media will be developed around. The second task for the expert is to write articles that will be helpful to potential customers surrounding keywords.

Remembering the fact that the media should be helpful according to Google assists in understanding what keywords to develop media for. The media developed should ultimately be helpful towards a specific goal for the customer. Maybe it is learning more about what your company does, industry knowledge, explanations of complex topics, or showcasing a new lineup of clothing for the new season. When a webpage, social media page, or any digital platform displaying media is helpful it is deemed of value and will rank higher.

Once keywords, topics and titles of media, written articles (Copy for the webpage) posts and descriptions for YouTube, social media, indexes, and meta descriptions ) are developed, a screenplay is created to produce the video and audio from the all of the above.

The screenplay is an abbreviated version of the written material for the website. It includes titles, body paragraphs, keywords, and helps the individual with the appropriate search query and topic of the page.

With the written copy and screenplays in hand we begin the process of filming or using existing media to produce videos. These videos are produced in our software that indexes and categorizes all videos produced so the video can be altered in the future. Much like how the written material is updated on a blog, this allows the videos to be updated as time passes if needed.

Due to the fact that to see the results from Media SEO you must produce a wealth of media it is important to consider media storage. We have clients who have over 50 terabytes of data, (that’s 50,000 gigabytes) to produce the volume of media they require to run effective advertising and marketing campaigns. Of all the media, video specifically is data heavy, especially when dealing with professional digital cinema cameras that film in raw formats. We use raid drives to ensure the date is safe, by keeping the drives in raid the date is backed up multiple times. We also store the deliverables on the cloud as an additional precaution making data loss virtually impossible.

We store your footage on our drives categorizing it according to keywords taking the concern of file management off your hands.

With the written articles and videos in place, we proceed with producing images.

Many of the images we pull come from videos we produce. This is the perk of having 8K digital cinema cameras. The quality of stills pulled from the video are exceptional. For some clients we may have a dedicated photoshoot, such as for products and real estate as an example.

The images we produce will be usable for context on webpages, social media, profiles and banners, and indexes and business listings.

The final step in the image process is creating thumbnails for the video, a crucial step in the process. Thumbnails for videos are in many cases are the first impression you will make on a new customer due to how search engines and AI frequently display video first for results. In displaying video first, search engines and AI are in fact displaying an image of thumbnail required to click to view the page with the video. On a search engine, your video thumbnail can now show as an image next to your site description. The image and titles on the thumbnail can greatly improve your click through rate when messaging is strong and keyword related.

With written articles, videos, images, and thumbnails in place, you are ready to implement Media SEO throughout all of your channels. We share a cloud drive folder that’s indexed by the title of the media.

Each folder contains the relevant media including;

1. Written articles containing titles and body paragraphs to be used for webpages. YouTube Description, Social Post

2. A title and description of the video for YouTube, Vimeo, and social media.

3. Video containing the written articles with the words narrated or spoken by an individual or voiceover artist and visuals that support the message and provide context for the subject.

4. Shortform videos cutdown from the

5. Images that support the article and video.

6. A thumbnail for the video that includes a title.

7. Audio file of the dialogue from the video.

These six sets of deliverables allow the distribution of media on websites, YouTube, Social Media, indexes, business listing, email marketing, podcasts, and any platform that accepts our deliverables which are designed to be universal across all major digital platforms.

The media we produce is designed to fit restrictions of file sizes, limits, and times restrictions with the over (insert number based on above) files we deliver. As an example, the videos we produce come in two sets, short and long. The long videos are produced for SEO purposes and are packed with keywords, the shortened 15-30 second videos produced are made for social media. Each video comes with 7 versions available for download in different resolutions.

By producing multiple sets of deliverables designed to fit the specifications of virtually all online platforms we make distribution a breeze.

DISTRIBUTING MEDIA FOR YOUR MEDIA SEO PLAN

With media in hand your business is ready to begin distributing the media across your online platforms. There are various ways the media developed from your Media SEO can be distributed. Let’s examine the various ways you can distribute and capitalize on the media produced for Media SEO.

Owned Media Channels:

• Content Marketing: This involves creating valuable and informative content, like blog posts, articles, infographics, or videos, to attract and engage your target audience.

• YouTube as the worlds second largest search engine is a key location that Google pulls video in response to searches.

• Website & Landing Pages: Your website is your digital storefront. Make sure it's informative, user-friendly, and optimized for search engines. Landing pages are targeted web pages designed to capture leads or conversions.

• Email Marketing: Build an email list and nurture relationships with your subscribers by sending targeted email campaigns.

Earned Media Channels:

• Search Engine Optimization (SEO): Optimize your website and content to rank higher in search engine results pages (SERPs) for relevant keywords. This increases organic traffic to your site.

• Social Media Marketing: Engage with your target audience on social media platforms like Facebook, Instagram, Twitter, etc. Share content, run contests, and participate in conversations.

• Public Relations & Influencer Marketing: Build relationships with journalists and influencers in your industry to generate positive brand awareness and reach a wider audience.

Paid Media Channels:

• Pay-Per-Click (PPC) Advertising: Run targeted ads on search engines (like Google Ads) and social media platforms. You only pay when someone clicks on your ad.

• Display Advertising: Place banner ads on other websites relevant to your target audience.

• Affiliate Marketing: Partner with other businesses to promote their products or services and earn a commission on sales generated through your referrals.

Media SEO is designed to be the end all solution to a goal every business should have if they are looking to grow. Ranking higher and being found for the right search at the right time allows your business to grow. Being discoverable by having media on the right platforms. Creating new and repurposing older content to be favorable to AI backed search engines by providing them with the media it needs.

Whether it’s a voice search, a search on Google or Bing, a search on social media, Media SEO allows your business to outrank competition with time, work, the right strategy, and a team of experts working together to produce media that is helpful to your consumer and achieves your desired business goals.

With that you should now have a better understanding of the major shifts in search engines, the utilization of AI in responding to search inquiries, and how you can use Media SEO to rank higher and drive traffic with search engines and AI.

Are you looking to have a team of experts implement Media SEO for your business? The right Media SEO strategy depends on factors specific to your industry, product or service, and the infrastructure of your business. We work across a broad range of industries with clients of shapes and sizes.

There’s no better choice for implementing Media SEO than the creator of the Media SEO strategy outlined here.

Thank you for taking the time to read this extensive article on Media SEO or viewing the video, images, or audio provided to fit your preferred media viewing experience. It is an exciting time when drastic changes cause new solutions to be created. I crafted the solutions here with the goal of helping individuals and businesses achieve goals. When a business can’t sell, it faces challenges. The research was exciting, and hopefully the plan will be used by many to make a positive impact. Implementing the plan requires discipline, and for most, a team. Please don’t let that discourage you, perhaps you can perform the many roles required to implement the described plan, please send us your results if you do! The reality is that Media SEO crosses boundaries, that was part of the fun of building it. Pulling on experience from SEO, Websites, Video, Advertising, Marketing, AI, and Writing, (all fields I have worked in both as the owner of a video production agency and as a commercial and film producer). Ad copy has become abbreviated to the point of exhaustion where proper English is ignored. It’s pleasant to see longer form and thoughtful content that helps individuals be pushed to forefront. I hope you succeed in implementing your Media SEO plan. If you’d like assistance or for us to manage the implementation of Media SEO for you or your business we’d be excited to speak with you. Thank you! – David Fraunberger

Looking for a team of experts to implement Media SEO into your business? Email us at hello@shadesstudios.com or call us at 609-721-1814.