The video was produced for SmartSites, an industry leader in digital marketing and advertising. We took an interview style approach to increase sales for the business, a common approach we take for B2B businesses since hearing interviews from employees allows employees to speak directly to potential customers through the video. This interview style video helps to build trust before the lead even picks up the phone or initiates the first contact with the business. We also included testimonials from happy customers, another way to build trust before a lead reaches out to a business.