We helped MGM launch the BetMGM app by producing over 500 videos for the brand. By incorporating A/B testing with various different titles and looks for the commercial, we were able to assist MGM with tailoring highly effective videos that helped drive the app to $1.96 billion in revenue. Short form videos such as this can be highly effective sales tools when distributed through social media. We were proud to feature a digital rendering of the iconic Leo the Lion as seen across MGM’s branding in various films and commercials.