This video was produced as part of a series of videos for HM Cabinets which are used on the website, landing pages and social media for the kitchen cabinetry business. We hired actors to portray customers and filmed them alongside the products offered by HM Cabinets. We also used an interview approach where we asked the business owner several questions designed to help sell the product and service. Ending on testimonials is a great way to lead into a call to action as seen in this video. By presenting a satisfied customer right before leaving the viewer with contact information the lead is that much more likely to contact your business.