Shades provides Video Production and Digital Agency Services. We're located in Princeton, New Jersey.
Before we start any project it’s important to establish goals and your needs. In discovery we learn about your business, products and/or services. In most cases the goal is to leverage video to gain customers, however you may have a product that needs explaining, you may want a big production or a smaller shoot. We discuss the big picture to ensure your goals will be met.
Now that we have a general idea of the type of video you want and the goals of that video other than customer acquisition, it’s time to budget. By developing a budget we know exactly how much creative freedom we have for developing your video.
Screenwriting is the backbone of any good video, it all starts on a page. Whether we’re developing a narrative for story driven commercial or developing questions for an interview style video, we get the creativity out while sticking to your budget.
We plan shooting dates, schedule those days to maximize efficiency and ensure we’re getting the most out of each day.
Shot List and Storyboard
Knowing what shots need to be captured ahead of time saves valuable time on set and gets the most out of your budget. Shot lists help us know what we want to capture as well as the best order to film each shot in. It takes time to prepare certain shots, time is saved when that prep is done in an order that is time efficient.
Where a shot list is essential, you can often get by without creating a storyboard. However, they can be very useful for more creative shoots that stray from the norm or require a specific visual outcome to succeed.