Shades provides Video Production and Digital Agency Services. We're located in Princeton, New Jersey.
Where stories are made. We meticulously review your footage for the best takes and deliver a final cut that best tells your story. Often our goal is to get your message across in as little time as possible. Business videos need to immediately show value to the consumer, their valuable time should never be wasted. Attention spans are short for the modern viewer, we cut straight to the point and deliver CTAs while viewers are excited.
First we correct footage to make everything appear realistic and up to industry standards. We film almost all productions in log, this is a color profile that let’s us have maximum control over the final image. Color correction often includes fixing imbalances in light, such as dark shadows, or bright spots. It also includes balancing colors. We always shoot for perfection when filming, but color correction gives us even more control over the final image.
Once your footage has been color corrected it’s time to make it pop. Color grading is the art of stylizing the tone and color in your commercial. Whether the goal is a realistic look or an ultra stylized cinematic look, the possibilities are endless.
Sound Editing, Mixing, and Mastering
We edit, mix, and master your sound. Sound editing and mixing include items such as removing background noises, timing music and dialogue, balancing out dialogue. The act of sound mastering includes large changes to entire tracks. The best example of this is changing frequencies on music to allow dialogue to punch through the music. Audio is often the most overlooked part of commercial video production, your message needs to come across clear and audibly.
Whether you need a 3D logo, model animation, or simple 2D graphics with some flashy edits, we’ve got you covered.
We encode your video, or export as it’s more commonly known to best fit the distribution platform of your video. For example, a video encoded for online will be encoded differently than a video for television. We make your video file as small as possible while still retaining it’s high fidelity and resolution. We deliver our videos in both HD and Ultra HD 4k resolution.