WE HELP OUR MEDICAL CLIENTS SUCCEED IN THEIR PERSPECTIVE FIELDS
MEDICAL VIDEOS ARE USED TO ACHIEVE VARIOUS GOALS ACROSS THE INDUSTRY
We specialize in producing videos for the medical and biotech industries.
The medical field values greatly from video. Let’s explore some of the uses and applications of video in the medical field.
Medical consulting agencies like Axiom Healthcare Strategies use videos like company profiles to stay ahead of the competition and present themselves as industry leaders. We present Axiom in this video as a team united, and a team that’s stronger for it. They are a think tank with new and innovative ideas that help their clients in the field of oncology.
Let’s watch the video produced for Axiom Healthcare Strategies to see how company profiles help businesses and organizations in the medical and biotech industries succeed.
In this medical video for Invictus Pharmacy we include testimonials to outline the impact the pharmacy has made using their unique system of filling prescriptions.
Medical videos are often highly vertical and tailored for a specific audience.
As one example, we’ve helped brands like MalpracticeOne promote their app for dental malpractice in the field of dentistry.
Shades Studios took a unique approach to promoting MalpracticeOne by inviting comedy into the medical industry, a genre not typically used for medical videos. We felt that the heavy topic of malpractice could benefit from a softer approach. We used a wacky professor and stressed dental student for comedic relief. Take a look at the video below and see how we explain and sell the application using comedy.
Speak to the quality of the service your business provides.
This video created for Spectrum Chemical speaks to the quality and compliance services they provide in the manufacturing of medicine. The video brings their service full cycle by showing a patient being helped through their quality checking of chemicals in medicine production.
Grow your medical practice through the use of testimonials in video.
The doctors outline the many services they provide and how they help patients. The patients then drive the video home by speaking to the success they’ve gained from working with Windsor Dermatology.
These emotional testimonials are often incredibly successful in selling services and products because you’re eliciting a postive emotion from a potential buyer that they will link to your brand. There’s a difference in seeing the value in a service and loving a brand or the idea behind a brand. Emotion is often the deciding factor in purchasing, this brand support, or love of a brand, will often decide for the customer whether to purchase.
Watch this commercial for Windsor Dermatology to see how the patients providing testimonials at the end of the video help sell the service through a positive emotion.
Video captures emotions in a way words can’t.
As another example of positive emotions and experiences with a service take a look at this video produced for New Concepts for Living. At this assisted living facility their patient cried tears of joy when talking about how New Concepts for Living has helped improve her life. It is touching moments like this that humanize the work done in the medical industry that can deliver and impact organizations, businesses, and institutions in the medical field.
Pharmaceutical manufacturers and medical practices often benefit from educational and informational videos.
In this video for Heading Health a drug and its use are outlined. This can help patients feel more relaxed and informed when making decisions about their medicinal treatment.