Corporate Video: Live Action or Animation?


Once the decision has been made to make a corporate video, the next step is to decide whether you want it to be live action or animation.

Now let’s take a look at the pros and cons of both types of video:

Live Action


It’s Personal

When creating live action videos, you have an advantage in that you can use real people to get your point across. Of course, your audience will be real people as well, so there is an automatic connection between the video and the viewer.

If your company deals primarily around interactions, it is very important that your audience relates to what they are watching on screen. Seeing a person say the words actually makes what they are saying seem more real and sincere.

Relevant to Real Life

If you are advertising a product, it’s beneficial to show it being used realistically in your video. An animation doesn’t show the actual product being put to use in a real life situation.

Seeing a product being used in a real life situation will help the viewer to easily understand how a process or product works. It also allows the audience to remember what they watched after the video is over.


More often than not, live action video can be more quickly completed than animation. If you have properly planned out your live action video ahead of time, it will be easier to shoot, edit, and finish it on time. Animation can sometimes take longer to organize and create.

However, live action can be limiting in that you can only film what your budget allows and what is confined to real life. Animation can allow you to come up with your own ideas that could never be filmed in reality.


Hard To Change

After a live action video is finished, there is usually no turning back. It would very expensive to do it over again, and it would be a burden to the others involved.

If you are making a video for an established business and are confident in showing off your products and services, live action can be a great way to engage your viewers. If you are just starting out in your business or you are involved with a company that is always changing, then animation might be a better fit for you.



Simple With Style

Animation allows complex scenarios and designs to be shown in a quick and easy fashion. Sometimes an animation can allow the viewer to visualize a confusing idea on screen, which would be much harder to create using real life objects and people.

Animation also possesses the ability to have a visual style. There are many different ways that you can use a specific animation style to relate to and enhance your business. Depending on what type of content your company focuses on, you can use an animation type that suits what your business is all about.

Easy To Change

Unlike live action, with animation, you can go back and alter the video itself. Even if the video is near complete, you can always go back and change the content. With live action, you would need to set up a re-shoot if you realized something was wrong that could not be fixed during post production.

Expression Of Ideas

Animation is definitely more relevant when there is a need to advertise more abstract scenarios.

When dealing with instructions, processes, or statistics, animation would be beneficial. The visuals would be unable to be achieved through live action video.



Animation generally takes longer to create than live action. Although this is not the case 100% of the time, if you have two projects of the same duration, one animation and one live action, chances are the animation video would have taken longer to complete.

Because animation has to be created by hand on a computer, it takes a significant amount of time to make something that is usable. Animation calls for everything to be carefully designed. With a camera, you can shoot what you want to be shown in the real world and then edit it.

What Does Your Project Require?

Whether you decide to use live action, animation, or both techniques, you should consider what your project’s needs are.

Below are some things to consider:

  • Your Objectives

  • Your Audience

  • Your Message

  • Your Business Image

By carefully considering the above pros and cons of live action versus animation, you will be able to make a well-informed decision about your corporate video project.

david fraunbergerComment