Shades provides Video Production and Digital Agency Services. We're located in Princeton, New Jersey.


Your company. Every Screen. Everywhere.


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Advertising Overview

Get your business seen.



Propel is a big program with a simple objective. Expand your digital presence allowing prospects to see your business.  A good analogy for spotlight is real estate. A digital world exists all around us. A world that can only be seen through phones, tablets, or whatever screen may be in front you. In this digital world sales often go to the service provider who is seen, not the best service provider.

Imagine you’re driving down a highway, it’s midnight and you’re starving. It's dark out, you see a massive giant neon sign flashing the words “The Best Darn Burgers in The World!”

You stop and eat there, unknowingly that Bob’s Burgers, located right across the street, has far superior burgers. You didn’t see Bob’s Burgers because they didn’t have the giant neon sign and it was dark out. 

Now let’s look at this in the digital world. Joe is looking on his phone for the best Italian Restaurant in New Jersey. If Joe is like 72% of internet users, he is looking through a Google platform. Though Mary’s Kitchen has better tasting food, Joe is going to Italian Delights, because that’s the first Italian restaurant he saw on his phone.

Digital Presence Evaluation

We analyze the reach of your company in the digital marketplace and the quality of your current content. We base our findings on both technical and creative criteria. We want to see how well your message, product, and company are being displayed in the digital world.


Platform Creation

We create the content and platforms to show your company off to the world.


We optimize your site, or create a new one depending on its state. Sites are optimized for mobile and desktop.

Social Media

We ensure that you reach your consumer through all relevant social media platforms.


Digital Content Creation 

Once the platforms are optimized and developed, content is created that caters to the chosen platforms and your company.


We develop your brand from your logo to the overall feeling of your message.


We develop still visuals, pictures, and photographs to display your business to the world. 


The most powerful form of marketing your company.


We use professional digital cinema cameras to film your videos.

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With the chosen platforms, content, and your digital presence firmly established, we push your company even further into the spotlight using the following marketing techniques.

Video Marketing

Social Media Marketing



Let's put your company in the spotlight. 

Get started today.